Whether you run a local shop or
you’re the head of an international company, your branding and marketing
efforts will be instrumental to your success.
One of the most important factors
to consider is your company’s colour scheme. The right colour scheme can
encourage your customers to form certain associations with your brand and
influence particular emotional responses, depending on your company’s ethos and
target audience.
Failing to pay attention to
colour psychology when designing your business’ brand identity could present a
missed opportunity, so evaluate these factors when choosing the perfect colour
scheme for you.
Consider your brand values
Considering what services and
products your company offers is critical to choosing the ideal colour scheme
for you. For instance, if your business prides itself on selling sophisticated
luxury items, a colour such as orange, often associated with immaturity and
fun, probably won’t be your top pick. However, warm orange shades may be ideal
for a retailer specialising in children’s toys.
Consider your target audience
Every business has a target
audience, so think carefully about which demographics are of interest to you
and how you can attract their attention. For example, young children are likely
to prefer loud, vibrant shades (e.g. bright yellow), whereas older generations
may prefer more muted tones, such as lilac or duck egg blue. There are also
certain colours associated with particular age groups, such as the rise of
millennial pink, so think about these when choosing your business’ colour
palette.
Consider colour psychology
Different colours evoke different
emotional responses, each of which will be useful for different purposes, so
it’s important to choose a palette which aligns most with your business goals.
Consider these colours and the qualities they represent when choosing the right
colour scheme for you:
● White
-
Often perceived as clean, fresh and pure, white is perfect for businesses who
want to promote simplicity and serenity (e.g. beauty spas and salons)
● Black
-
Associated with power and strength, black is ideal for businesses who pride themselves
on professionalism and sophistication (e.g. accountancy firms, fashion
designers)
● Green
-
Reflected in nature and therefore associated with harmony and feeling calm,
green is perfect for companies with a “cool” brand (e.g. health food companies)
● Blue
- Blue
is the colour of trust and security - perfect for financial institutions and
tech companies
● Red
- Often
perceived as representing energy and intensity, making this an ideal colour
choice for car manufacturers and fast food companies
● Yellow
-
Yellow is the colour of optimism and warmth, perfect for businesses who want to
catch people’s eye (e.g. companies in the entertainment industry)
Centre Colours: Supporting businesses in the ink, paint and coating
industries with bespoke colour formulations
Choosing the perfect colour
scheme is essential for businesses across the globe, as is finding the right
company to make your colour dreams a reality. At Centre Colours, based in
Leeds, we can achieve just that by creating high-quality pigment dispersions
and bespoke colour formulations for clients on a one-off or rolling basis.
We work with companies in the
ink, paint and coating industries to help them achieve high-strength colour,
gloss and transparency where required, with pigment dispersions that produce
great results every time.
For more information, please
don’t hesitate to get
in touch
with the team at Centre Colours today.
